Maria Arena Bell, President/Founder

Bell is a television writer and producer who recently founded Vitameatavegamin Productions to develop projects for feature film, television and new media. She is the Emmy Award winning former Head Writer and Executive Producer of THE YOUNG AND THE RESTLESS, the number one daytime drama. Bell led all activities of the writing team and was responsible for overseeing all creative aspects of the show until October 2012. She led Y&R to unprecedented success in all demographics and under her tenure the show was number one by the widest margin in its history. Her team won the WGA award in 2010.

Bell spent many years as a television writer for shows including daytime dramas, “The Bold and the Beautiful” and “The Young and the Restless,” as well as developing television shows for NBC and CBS.

Before returning to daytime and being named Head Writer of Y&R, Bell was as an essayist for publications such as “T” the New York Times Style Magazine, “C” Magazine, Aspen Magazine and Aspen Peak Magazine.

Bell grew up in Newport Beach, California. She received a Bachelor of Arts degree in Art History from Northwestern University and did post graduate work in 19th Century Art. She began her career as a fashion designer for a major Los Angeles based garment manufacturer.

Bell serves on the board of many arts-related non-profits including Americans for the Arts, where she helped raise over fifteen million dollars to further the arts in America. Since 2005 she has chaired AFTA’s “National Arts Awards” held each year in New York. Honorees have included Robert Redford, Jeff Koons, Eli Broad, David Rockefeller, Target Corp and many others. She has been on the board of PS Arts since 2001, which provides arts education to nearly 14,000 children in California Title One public schools. She was chair of that board for six years and for the last five years has been its president. For more than ten years she has chaired the PS Arts signature fundraiser “Express Yourself.” In addition, Bell is in her fourth year as co-chair of the board of the Museum of Contemporary Art Los Angeles, where she has chaired its four most successful fundraising galas and co-chaired the search for director, Jeffery Deitch. This year’s gala, which she will co-chair with philanthropist Eli Broad, features artist Urs Fischer. She is also on the boards of Center Dance Arts Los Angeles, The Marlborough School Los Angeles, the Dicapo Opera Theater New York, The Melanoma Research Alliance and the Friends of the Musee Des Arts Decoratifs Paris.

She often speaks publicly about her experiences having survived melanoma.

Bell was appointed by Mayor Antonio Villaraigosa to the Los Angeles Cultural Affairs Commission in October 2012. She is a former California State commissioner, appointed by Governor Arnold Schwarzenegger to the Commission for the Status of Women for the state of California which advises the legislature on issues that effect women and girls.

Bell resides in Los Angeles with her husband and two teenage children.

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